• The "Excellent Customer Service" label, with 100% variance explained, indicates a strong appreciation of customer service by Millennial shoppers, thus it could be emphasized in marketing.
  
  
• The recurring theme of specific staff being mentioned show a notable personal connection and trust that could be leveraged for personalized marketing campaigns.
  
  
• The fact that reviews regarding to 'Great hair, brows', 'nice, super' have a considerable percentage variance shows that Millennials appreciate these particular services and they should be highlighted.